Redmedia Ignites Web+Event Marketing Approach

The company that successfully implemented the online marketing campaign of the movies “Ploning” and “Dayo” launches its new business team.

The new business team is the event management group of Redmedia that will focus on events that need Web Marketing support.

It will be the fusion of Web and Event. I always believe that the most dynamic approach to reach companies’ customers is through events and web with the presence of social media network sites such as Facebook and Multiply.

Companies now need a more practical tool to stretch their marketing budget while maximizing the exposure of their brand or products and the immediate available challenge is to use interactive strategy. It must be 2-way and hands-on. In the past, it is the traditional advertising with the support of below-the-line activation that was usually programmed. Then, below-the-line with promo and event marketing independently stood up and turned into a competition.

Today, with the presence of Web 2.0, Marketing 2.0, or social media network for many Filipinos, its integration to event management and marketing is a must.

It’s been long due that companies now must use the combined approach of Web Marketing and Event Marketing. The greatest ROI in marketing in external and internal events are respondents to Event Marketing (24%) and Web Marketing (18%). Only 5% for Broadcast Advertising and 9% for Print Advertising, according to the current report on Worldwide and Asia-Pacific event marketing of a US-based agency.

If the marketers, brand managers, and product managers believe in new innovative marketing solution, then this trend is effectively a combined experience marketing that will answer to their next steps.

If the company’s objective is to reach new customers, then this Web+Event approach in marketing is a must.

Traditionally, the event leans on concept and treatment, stage design, spectacular sights and sound, dynamic hosts, and performers. As a lead tactic, event must be taken under consideration with the support of new media such as the Web.

Redmedia will utilize the best possible and impossible web strategies to further strengthen its event management services. It will use the web as a medium to promote the event and to gather information that clients need. It will not be limited to using social media network sites and their applications. The group’s mantra and trajectory is to provide “Socially Exciting Event Services”. It will assist companies get closer to their customers and target market. It will focus more on strategizing, event implementation, and providing value added online services to clients such as blog efforts on pre and post events.

It will be a party of our web experts, bloggers, and event group partners.

The bloodline of Redmedia began from the web. Therefore, the services must revolve and evolve around the web.

It is Redmedia’s second business platform next to Inboundpass, the most controversial online source of UAAP, NCAA, PCC, and other Philippine collegiate basketball leagues, which I co-founded along with Redmedia partners Mike Abasolo and Dave Quitoriano.