Technology changes the facade of traditional advertising. Industry competes with another industry. New media eclipses the old. New ad platform versus the conventional. It is what the competition looks like to me.
A small group with a big heart called “creative department” of both the mainstream and event agencies will be substituted by the next generation of young creative species who will form their own den in an open space competition. Some will be absorbed by corporate companies who will let them create their own culture.
The bottomline is, they will look for a “niche” group outside who also operates in the open space industry set up that will technologically collaborate with them in implementing those ideas.
And I personally call it, DECENTRALIZATION. It is the business of “creating without leaving”.
RONALD LUCERO 
0 comments on “Decentralization in 2016”